The Comp Doctor
Keep Talking Your Way To Better Plan Effectiveness: By Shawn P. Rossi, Sibson Consulting You have probably heard that communication is critical during plan rollout. This is true, but not the be-all, end-all communication point for plan effectiveness. Even the simplest, adeptly aligned plans need to be rigorously sold to and “backed up” in order to drive plan effectiveness
and, more importantly, top and bottom line results. Companies must capitalize on three
communication opportunities in order to elevate the effectiveness and productivity of their sales |
Shawn P. Rossi Vice president in the Atlanta office of Sibson Consulting. Shawn works with leading companies to develop and implement sales strategies and sales effectiveness programs that maximize top- as well as bottom-line results. Sibson Consulting, a Division of Segal, provides strategic human resources solutions to corporate and non-profit employers. Sibson's Services include benefits, Compensation, talent and performance management, communications, sales force effectiveness and change management.
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