The Comp Doctor
Personal Branding Leads to a Better Job by Brent M. Longnecker Giving yourself the best chance to get a better job is what personal branding is all about. “The higher you are on the radar and the more valuable you seem to be, the more money you usually make,” says Brent Longnecker, a Houston-based CEO with 25 years leadership experience in executive compensation and corporate governance. Longnecker says the top two goals for personal branding are to position yourself uniquely in the minds of others and to build a focused message. The first step is to identify your audience. Where do you fit? What do you offer and what are the common denominators in positions you are trying to attain or the career ladder you are climbing within your company? Then establish visibility that will attract your audience. “Maybe other people have your skill sets, but perhaps there are few with your energy or tenacity; your networking ability or your contacts,” said Longnecker. Build an authority. Publish articles. Write a book. Speak about your experiences. Become certified and make sure you refer to that certification knowledge in building your brand. Have a job and want to move up? Here are four ways to brand yourself inside your company:
Longnecker concludes: “There are 60 million profiles on LinkedIn, the social site that is about managing your career. Making your profile the one that stands out to your audience means knowing your strongest characteristics and presenting them directly and unmistakably. It’s not just for jobs but also for clients and services and trade tips. But before you post your profile on any of the social sites, you might concentrate on your personal brand,” said Longnecker. Brent Longnecker has authored or co-authored ten books including The Power of Restricted Stock and Stock Option Alternatives. Brent Longnecker will share personal branding tips at the NTCA special interest breakfast on May 25, 2010.
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Mr. Longnecker’s experience as a consultant, an executive, a director, teacher, author, coach, expert witness and speaker uniquely positions Longnecker & Associates to provide consulting advice on complex human resources issues from a variety of perspectives.
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