The Comp Doctor

Keep Talking Your Way To Better Plan Effectiveness:
Top 3 Communication Opportunities

By Shawn P. Rossi, Sibson Consulting

You have probably heard that communication is critical during plan rollout. This is true, but not the be-all, end-all communication point for plan effectiveness. Even the simplest, adeptly aligned plans need to be rigorously sold to and “backed up” in order to drive plan effectiveness and, more importantly, top and bottom line results. Companies must capitalize on three communication opportunities in order to elevate the effectiveness and productivity of their sales
force.

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Shawn P. Rossi,
Vice President - Sales Effectiveness Practice
Sibson Consulting, A Division of Segal

Mr. Rossi works with leading companies to develop and implement sales strategies and sales
effectiveness programs that maximize top as well as bottom-line results. He specializes in the
design, rollout, and successful management of sales compensation solutions to increase sales and
profits for clients.

Sibson Consulting, a Division of Segal, provides strategic human resources solutions to corporate and non-profit employers. Sibson's services include benefits, compensation, talent and performance management, communications, sales force effectiveness and change management.